Amazon Kindle - That Book Makes A Very Fine Hat

Short and sweet introduction this time! This is the second piece of copy I came up with for the Amazon Kindle brief.

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Client: The Amazon Kindle Digital Book Reader.
Project: Digital/social media campaign.
Video filmed for TV and to be uploaded to YouTube

We open to a black screen with a white caption which is also read out in a Voiceover.

Voiceover: "Lets pretend that in 5 years, the Amazon Kindle has rendered all books obsolete. So, what are we going to do with them all?"

We cut to a close-up of a girl standing inside a room holding open a wooden door.  She opens the door full and then lets it begin to swing closed.  The camera cuts to a close up of a book sitting in the door frame as the door closes on the book.

We then cut to a tall girl standing with mistletoe in her hand and pursed lips, expecting a kiss - reminiscent of the Yellow Pages Christmas ad.  The camera slowly pans left to reveal a long queue of boys with varying height and carrying books of varying thickness.

We then cut to a hallway littered with toys.  A young toddler runs clumsily into the corridor and off-camera while wearing books for shoes.

We finally cut to close-up of an older, stern looking man facing the camera.  He slowly places an open book on his head and begins to laugh.

Fade to black.

Strapline: What would you do? Upload your own ideas to YouTube to win a Kindle

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